Body Language     Linguaggio del Corpo     Langage du Corps

Journal of nonverbal Behavior
, 25(4): 261-272, Winter 2001

Mustache Fashion Covaries with a Good Marriage Market for Women*

Nigel Barber, ISTITUTO Nbarber@IME.net


It was predicted that men would emphasize sexually-selected traits, including mustaches, beards, and sideburns, when they have difficulty obtaining spouses. Using annual data on British beard fashions extending from 1842–1971, it was found that mustaches, and facial hair in general, are more frequent when there is a good supply of single men of marriageable age. Facial hair fashions, particularly mustaches and beards, were reduced when illegitimacy ratios were high. Regression analyses showed that the relationship between mustache fashion and the marriage market and illegitimacy, respectively, is independent of linear time trend. Results suggest that facial hair is worn to enhance a man's marriage prospects by increasing physical attractiveness and perception of social status. Men shave their mustaches, possibly to convey an impression of trustworthiness, when the marriage market is weak and women might fear sexual exploitation and desertion.

Keywords
mustache, fashion, facial hair, illegitimacy ratio, marital opportunity

Article ID:
360831
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* Reproduced with permission of Copyright Service of Kluwer Academic Publishers.