The Business of Branding Beckham Newsweek
The world's most famous soccer player probably won't boost American interest in the sport. But it's his marketing potential that matters.
Beckham will have last laugh over doubters. SoccerTimes
(Tuesday, February 6, 2006) -- There's this silly notion among the chattering class in England that David Beckham is as thick as a short plank and not very bright.
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